Guavago is Simple Farm Group's guava brand, created to develop a stronger identity around quality guava cultivation, supply and market development.
Building on the group's move into guava cultivation, Guavago brings together growing, wholesale and trading, guava puree and Ms Pearl (GU20) production under one focused fruit brand.
Guavago represents the group's continued development beyond bananas and into a dedicated guava business.
The journey into guava began with investment in guava cultivation in 2018, opening a new fruit category within the group's agricultural activities.
As the guava business developed, Ms Pearl (GU20) became an important part of this direction. In 2023, Ms Pearl (GU20) was registered as the group's unique guava species before the Guavago brand was introduced in 2025.
Approximately 80 acres are dedicated to guava, supporting the development of the group's guava cultivation activities.
Guavago's activities cover the essential stages needed to build a focused guava business, from cultivation and market supply to value-added guava products.
Developing guava cultivation as a dedicated agricultural activity and building the foundation for consistent fresh fruit supply.
Connecting cultivated guava with the market through wholesale and trading activities as the brand continues to develop its supply network.
Extending the value of guava beyond fresh fruit through puree, creating another product application from the group's guava activities.
Guavago's guava direction includes the production and development of Ms Pearl (GU20), forming a key part of the brand's identity.
Ms Pearl (GU20) is highlighted within the group's guava development and was registered in 2023 as its unique species of guava. It now forms an important part of the Guavago brand direction.
Part of Guavago's focus on developing a dedicated guava offering from cultivation through to market.
Guava cultivation area identified within the group's agricultural operations.
The year Ms Pearl (GU20) was registered as the group's unique guava species.
The Guavago brand was introduced as the group's dedicated guava brand.
Guavago did not begin as a standalone name. It developed progressively as the group invested in guava cultivation, strengthened its guava offering and established a dedicated identity for the category.
The group made its move into guava cultivation, expanding into a new fruit category.
Ms Pearl (GU20) was registered as the group's unique species of guava.
Guavago was introduced as a dedicated brand for the group's growing guava business.
Guavago gives the group's guava activities a dedicated identity, bringing together cultivation, fresh fruit supply and value-added guava products within one focused brand direction.
From the first move into guava cultivation to the development of Ms Pearl (GU20), Guavago marks the next stage of a growing guava journey.
Cultivation · Market · Puree