Mr Banana
- Banana tissue culture seedlings
- Banana (Cavendish) cultivation
- Banana wholesale/trading
- Banana consulting and contract farmer program
- Banana puree
His purpose was simple: to bring fresh and aromatic bananas to banana lovers.
What began with Cavendish cultivation has developed into Simple Farm Group, with more than 20 years of experience and one-stop banana cultivation services covering tissue culture seedlings, contract farming, consulting and drone application services.
Over the years, Simple Farm has expanded beyond cultivation into an integrated business connecting farming, technology, distribution and fruit processing.
Experience in cultivating Cavendish bananas and developing the business around them.
From tissue culture seedlings and cultivation to distribution and fruit processing.
The business expanded into convenience retail, opening another route between farms and consumers.
Fruitglo was established as the group expanded into fruit processing.
Our business activities connect banana cultivation, guava production and tropical fruit processing through Mr Banana, GuavaGo and Fruitglo.
Rooted in years of Cavendish banana cultivation, Mr Banana brings together farming experience, agricultural knowledge and an integrated journey from cultivation to market.
Through tissue culture seedlings, contract farming, cultivation support, technology and wider distribution, Simple Farm continues to strengthen the journey behind Mr Banana while connecting growers, quality fruit and consumers.
Our direction is rooted in sustainable agriculture, responsible growth and a commitment to building a stronger future for the people and communities connected to our business.
We aim to grow together with the agricultural industry while continuously strengthening our cultivation, supply and market capabilities.
Through responsible cultivation, agricultural knowledge, technology and collaboration, we strive to support sustainable growth while creating long-term value throughout the agricultural ecosystem.
From early cultivation experience to brand development, modern retail, processing and agricultural technology, every milestone has helped shape Simple Farm's journey.
Chin Chee Keong returned from Taiwan and worked on a banana farm, learning banana cultivation.
Began cultivating Pisang Berangan together with agricultural science partners.
Formally entered the agricultural field.
Began exploring Cavendish cultivation following guidance from Taiwanese banana experts.
Successfully entered the Malaysian and Singapore markets.
Simple Farm Sdn Bhd was established, marking a new stage in the development of the business.
Mr Banana was introduced while the business developed an integrated banana value chain.
A banana tissue culture laboratory was established to develop tissue culture seedlings.
Export markets expanded to Korea, Singapore and Dubai.
Modern agricultural management systems and cultivation practices were introduced.
Mr Banana entered myNEWS convenience stores, opening a new convenience retail channel.
Entered 7-Eleven and introduced individually packed single bananas for convenient retail.
Fruitglo was established as the business expanded into fruit processing.
Represented Johor at EXPO 2020 Dubai.
Monthly sales of individually packed bananas surpassed 100,000 units.
Became a nationwide banana supplier to Lotus’s, further expanding the retail network.
Development of a dedicated banana CPPC facility with 12 cold rooms and planned processing capacity of nearly 1,200 tonnes per month.
Drone spraying operations were introduced as part of the move towards digital agriculture.
A smallholder support programme was introduced to reduce cultivation risk and expand the network of cooperating farms.
GuavaGo was introduced as a guava brand focusing on GU20 and Ms Pearl varieties.
From cultivation to market, Simple Farm continues building stronger connections between growers, quality fruit and the people we serve.
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